You can use different customer systems to manage the leads you get from your Facebook lead ads. While many advertisers use Customer Relationship Manager (CRM) software to manage the people they contact through their lead ads on Facebook, others may use email service providers, messaging software and/or call center technologies. Once integrated, you’ll be able to automatically leverage the communication channels and systems you’ve already set up and maximize the value of the leads you collect in real time. Below are the types of integrations that are currently available.
- Direct integration: A direct integration is an integration where you connect your Facebook lead ads directly to a CRM. With this type of integration, there are no third parties involved.
- Third-party integration: A third-party integration is an integration where you use a third-party system to connect your Facebook lead ads to a CRM. Third-party integrations are a great way to connect to a CRM when a direct integration isn’t available.
- Many integrations: By many integrations, we’re referring to third-party companies that allow you to connect your Facebook lead ads to many different CRMs.
- Facebook Marketing Partner: These partners build technology solutions that can help advertisers scale and optimize their Facebook ad campaigns. They can help with things like developing creative, building audiences, setting budgets, reporting and more. FMPs can also save you time by streamlining your ad work. Learn more about Facebook Marketing Partners.
See a list of available CRM integrations for lead ads to get started with integration.
Keep in mind that you can still download the leads you collect on Facebook, even if you don’t integrate with a CRM.