News + Notes
You can use different customer systems to manage the leads you get from your Facebook lead ads. While many advertisers use Customer Relationship Manager (CRM) software to manage the people they contact through their lead ads on Facebook, others may use email service providers, messaging software and/or call center technologies. Once integrated, you’ll be able to automatically leverage the communication channels and systems you’ve already set up and maximize the value of the leads you collect in real time. Below are the types of integrations that are currently available.